California Consumer Confidence Inched Up

A. GARY ANDERSON CENTER FOR ECONOMIC RESEARCH

ORANGE, CA — The California Composite Index of Consumer Confidence increased to 84.2 in

the month of August slightly higher than a reading of 82.7 in May of 2010. This marks four

consecutive increases in consumers’ confidence since August of 2009. An index level below 100,

however, reflects a higher percentage of pessimistic consumers as compared to those who are

optimistic. In contrast, the survey of consumer confidence at the national level conducted by the

University of Michigan showed a preliminary reading of 69.6 in the month of August lower than

the May reading of 73.6.

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