|Are you a buyer-customer or a buyer-client?
Services will vary, depending on your agency status*
|If you are a CUSTOMER (no agency relationship), an agent will:||If you are a CLIENT (agency relationship), your agent will:|
|Maintain loyalty to the seller’s need||Pay full attention to your needs|
|Tell the seller all that they know about you||Tell you all that they know about the seller|
|Keep information about the seller confidential||Keep information about you confidential|
|Focus on the seller-client’s property||Focus on choices that satisfy your needs|
|Provide just the material facts||Provide material facts as well as professional advice|
|Only provide price information that supports the seller’s listing price||Provide price counseling based on comparable properties and their professional insights|
|Protect the seller||Protect and guide you|
|Negotiate on behalf of the seller||Negotiate on your behalf|
|Attempt to solve problems to the seller’s advantage and satisfaction||Attempt to solve problems to your advantage and satisfaction|
There are agents, and then there are agents. Yes, it sounds confusing. That’s because the term “agent” is often used in a casual manner, referring to any real estate practitioner.
But agent also refers to someone with whom you’ve established a formal agency relationship—someone who represents your best interests in a real estate transaction and owes you fiduciary responsibilities. Agency relationships are usually established in writing with buyer agency agreements, and require:
- reasonable care and diligence